Everything in their food box, though not as pretty to look at compared to your average selection at the supermarket, is by all other measures just as healthy, fresh and delicious. Imperfect Foods is delivering ugly fresh produce boxes Imperfect Foods produce box (Source: Imperfect Foods)įounded in 2015, Imperfect Foods is a San Francisco-based startup that first started out delivering surplus and ugly produce to customers. While some businesses were early to the game, pioneering the ‘ugly produce’ concept in a bid to make their operations more sustainable, such as French retailer Intermarché who debuted an aisle dedicated to “inglorious fruits and vegetables” back in 2014, we’re now seeing a whole host of anti-food waste startups now making an opportunity out of, well, ugly food! Let’s take a closer look at these innovative startups who are cleverly making the unappealing profitable while helping to divert waste. One big source of food waste that is especially avoidable is ‘ugly food’ – literally produce deemed not pretty enough to be sold. What’s even worse: a huge amount of wasted food is perfectly edible! Are companies who are making ugly food profitable the answer?įood tossed out to landfills or spoiled somewhere along the supply chain, from production to retail to the bread crust you cut off and throw into the bin, accounts for a whopping 10% of global greenhouse gas emissions – not to mention a needless crisis as millions of people in poverty struggle to get their daily three meals. And as we get richer, we waste even more food. One third of all food grown is wasted globally, and Asia as a region is responsible for over 50% of all wasted food. It’s not talked about enough, but wasted food is an environmental and health disaster.
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